Post by account_disabled on Mar 6, 2024 3:45:30 GMT -6
Black Friday s coming with great expectations. Retailers are optimistic about the date, with 68.8% expecting to increase sales, according to the Black Friday Report , carried out by Olist. Additionally, Brazilian consumers are planning to spend above average on Black Friday this year. While almost 50% of the public intends to spend more than R$500 on the campaign, only 28.5% are expected to spend below this amount. This indicates the public's interest in investing in products with a higher average ticket, such as household appliances and electronics. With all this data in mind, it's time to start planning. To help with this mission, ChatGuru has selected 10 Black Friday 2023 trends to keep an eye on. Check out! 10 Black Friday 2023 trends to keep an eye on The following trends should mark Black Friday 2023, and companies that prepare will be better positioned to take advantage of this date's potential to increase sales and retain customers. 1. Growth of online retail Online retail is expected to continue growing on Black Friday 2023, expected to represent a large percentage of sales.
This is because more and more people are buying online, including in the case of high-value-added products, such as electronics and household appliances. 2. Increase in discounts Discounts are expected to be even more aggressive on Black Friday 2023. This is because companies are competing for a larger share of the market and are willing to offer bigger discounts to attract customers. 3. Integration of social channels Social networks should be increasingly used by companies to publicize Black Friday offers and interact with customers. After all, social networks are an effective communication channel for Industry Email List reaching a large number of people, which is already well established in consumers' daily lives. 4. Digital influencers Digital influencers should be used more by companies to promote Black Friday offers. This is because digital influencers have a great influence on their followers, and companies can use this to reach a larger target audience. 5. Augmented and virtual reality Augmented and virtual reality technologies should be increasingly used by companies to offer customers a more immersive shopping experience.
This will give consumers the opportunity to try products and services before purchasing them. 6. Faster deliveries Customers expect to receive their purchases quickly, and companies need to meet this expectation to avoid frustration. Therefore, the trend is for brands to start investing more in fast deliveries to meet Black Friday demand. 7. Rewards for customers Companies will offer rewards to customers who buy on Black Friday, such as points, cashback or gifts. This is a good strategy to encourage customers to buy on Black Friday and buy again in the future. 8. Early Promotions Brands will start advertising Black Friday offers earlier to increase customer engagement. The idea here is to create a sense of urgency and encourage customers to buy early. 9. Personalized offers Another trend is personalized offers, based on customers' purchasing habits and preferences. This is because companies are increasingly collecting data about their customers, which allows them to offer more relevant and attractive offers. 10. Integrated experience As customers are increasingly using different channels to purchase, companies will rely on an integrated and fluid experience between online and offline channels to offer a consistent shopping experience.
This is because more and more people are buying online, including in the case of high-value-added products, such as electronics and household appliances. 2. Increase in discounts Discounts are expected to be even more aggressive on Black Friday 2023. This is because companies are competing for a larger share of the market and are willing to offer bigger discounts to attract customers. 3. Integration of social channels Social networks should be increasingly used by companies to publicize Black Friday offers and interact with customers. After all, social networks are an effective communication channel for Industry Email List reaching a large number of people, which is already well established in consumers' daily lives. 4. Digital influencers Digital influencers should be used more by companies to promote Black Friday offers. This is because digital influencers have a great influence on their followers, and companies can use this to reach a larger target audience. 5. Augmented and virtual reality Augmented and virtual reality technologies should be increasingly used by companies to offer customers a more immersive shopping experience.
This will give consumers the opportunity to try products and services before purchasing them. 6. Faster deliveries Customers expect to receive their purchases quickly, and companies need to meet this expectation to avoid frustration. Therefore, the trend is for brands to start investing more in fast deliveries to meet Black Friday demand. 7. Rewards for customers Companies will offer rewards to customers who buy on Black Friday, such as points, cashback or gifts. This is a good strategy to encourage customers to buy on Black Friday and buy again in the future. 8. Early Promotions Brands will start advertising Black Friday offers earlier to increase customer engagement. The idea here is to create a sense of urgency and encourage customers to buy early. 9. Personalized offers Another trend is personalized offers, based on customers' purchasing habits and preferences. This is because companies are increasingly collecting data about their customers, which allows them to offer more relevant and attractive offers. 10. Integrated experience As customers are increasingly using different channels to purchase, companies will rely on an integrated and fluid experience between online and offline channels to offer a consistent shopping experience.